Djungelskog
 Comparison of Djungelskog's size with a person | |
| Type | Teddy bear |
|---|---|
| Invented by | IKEA of Sweden |
| Company | IKEA |
| Country | Sweden |
| Materials | Polyester |
| Features | Soft toy |
| Official website | |
Djungelskog (stylised in all caps; Swedish pronunciation: [ˈjɵ̂ŋːɛlːˌskuːɡ] ⓘ, lit. 'jungle forest') is a plush toy manufactured and sold by the Swedish furniture and home goods store IKEA.[‡ 1] It has quickly become one of the most popular stuffed toys sold by the company[1] alongside the stuffed shark Blåhaj.[2]
Physical description
Djungelskog is 100 centimetres (39 in) long, is stuffed with 100% polyester, and resembles a brown bear.[‡ 1] A smaller variant of the plush toy is also available at 28 centimetres (11 in).[‡ 2] It was originally designed for children aged 3 to 7 years old.[3]
History
The stuffed bear was released in April 2018[4], alongside a series of jungle-themed items with the same name. It was originally only available in countries such as Japan,[5] however it was released in the United States in July 2023 due to popular demand.[1] Although the soft toy was already highly coveted and popular, the release of the stuffed animal in the US further boosted its popularity. It became a best-selling item and had "sales five times higher than expected", according to the head of home furnishing for children for IKEA.[1] It has sustained a following on social media sites such as Reddit and Twitter.[6][7][8] Some social media users dress the stuffed animal in different clothes.[9][10]
In 2022, an actinobacteriophage found by students at Marist University was named after Djungelskog.[11][12]
See also
- Blåhaj, a stuffed shark also sold by IKEA and has a similar level of popularity.
- Costco bear, a stuffed bear sold by a big box retailer that has attained a similar level of pop culture status.
References
- ^ a b c Mitchell, Alex (4 January 2024). "The best new Ikea product isn't furniture, it's a big teddy bear". Retrieved 14 March 2025.
- ^ "IKEA Released An Adorable Plush Bear And People Are Losing Their Minds Over It". Bored Panda. 1 July 2020. Retrieved 14 March 2025.
- ^ "Why IKEA's latest collection is important for kids". 9now.nine.com.au. Retrieved 18 April 2025.
- ^ Kelley, Tamara (8 March 2018). "Introducing the new IKEA children's collection, with sustainability at its heart". idealhome.co.uk. Archived from the original on 14 June 2018. Retrieved 14 March 2025.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "Tired-looking bear plushies in IKEA Japan go viral as they remind Japanese of themselves". mothership.sg. Retrieved 14 March 2025.
- ^ Sergeant, Emily (1 July 2020). "IKEA is selling a huge 'djungelskog' teddy bear for only £25". The Manc. Retrieved 14 March 2025.
- ^ "Twitter Is Going Crazy For Ikea's 'Djungelskog' Stuffed Bear". Cheezburger. Retrieved 14 March 2025.
- ^ "Tired-looking bear plushies in IKEA Japan go viral as they remind Japanese of themselves". mothership.sg. Retrieved 18 April 2025.
- ^ "Vinted teddy profile enjoys viral success for Huntingdon barista". www.bbc.com. 17 March 2025. Retrieved 18 April 2025.
- ^ "Strike a pose: Vinted user goes viral for modelling clothes on Ikea bear". Times and Star. 17 March 2025. Retrieved 18 April 2025.
- ^ Oliveros, Abigail M.; McDougall, Shelby A.; Snyder, Miles A.; Snowden, Sara K.; Richard, Joseph D.; Rao, Christopher M.; Ponce, Marybeth; Pitonza, Christopher J.; Ozcelik, Mira; Mannina, Sofia S.; Magna, Juliana R.; Lopez, Andrew S.; Gustafson, Linnea C.; Glackin, Brynn K.; Dolge, Abigail E. (20 February 2024). "Genome sequence of bacteriophage Djungelskog isolated from an Arthrobacter globiformis culture". Microbiology Resource Announcements. 13 (3): e01294–23. doi:10.1128/mra.01294-23. PMC 10927632. PMID 38376224.
- ^ "The Actinobacteriophage Database | Phage Djungelskog". phagesdb.org. Retrieved 16 March 2025.
Primary sources
In the text these references are preceded by a double dagger (‡):
- ^ a b "DJUNGELSKOG soft toy, brown bear". IKEA. Retrieved 15 March 2025.
- ^ "DJUNGELSKOG soft toy, brown bear, 28 cm". IKEA. Retrieved 15 March 2025.
